Clarín and La Nación managed to make so much progress where many around the world have failed. From installing paywalls to offering exclusive content, here's how they've done it.
Cuban journalist José Nieves speaks with colleagues from Cuba, El Salvador, Nicaragua and Venezuela about membership campaigns, content agencies, virtual stores, holding events, and sustainability challenges.
In Latin America, “podcast” and “Spotify” became synonymous; now the audio industry is reckoning with the company’s retreat.
Adopting a product mentality in journalism involves transforming the creation and distribution of content by considering the needs of the audience and using data to make decisions. LJR presents seven expert recommendations for those unfamiliar with the approach.
Digital media outlets CIPER (Chile), Agência Pública (Brazil) and La Antígona (Peru) have innovative financing models involving their audiences that have allowed them simultaneously to support themselves financially and strengthen their bonds with readers. These media shared 10 strategies to optimize reader contributions.
Wendi C. Thomas, founding editor and publisher of nonprofit newspaper MLK50: Justice through Journalism, created a newsroom that centered “people traditionally pushed to the margins.” During her keynote session at the 25th International Symposium on Online Journalism (ISOJ), on April 12, Thomas told that story.
If there is one topic that journalists should talk more about, it is money. That is why on the first day of the 25th International Symposium on Online Journalism (ISOJ), the lunch hour was used to talk about strategies to optimize revenue for local media.
Meredith Kopit Levien, president and CEO of The New York Times Company, has worked for years on the sustainability of quality journalism. In her ISOJ keynote session, she summarizes the most important aspects that the outlet has prioritized in the pursuit of a sustainable business model.
As communities grow and newsrooms shrink across the country, publications must find increasingly creative ways to inform the public. At ISOJ, leaders in journalism product development led a workshop with journalists from across the country to discuss meeting the public’s needs while innovating how news is spread.
With national reach and without equivalent in the country, Continente and Pernambuco magazines have recently undergone renovations. Financed by a publisher that belongs to the Pernambuco state government, the publications, which are 24 and 37 years old, are successful examples of a state-funded model of cultural journalism, but are not exempt from criticism.
Constantly growing as a content distribution strategy in digital journalism, newsletters have the potential to strengthen relationships with the audience. Brazilian journalists Joana Suarez and Filipe Speck talk about four key points for establishing a journalistic newsletter.
In a new book, Spanish researcher Ismael Nafría describes how Argentine daily Clarín reached more than 500,000 digital subscribers in less than six years. The study is full of practical tips for communication professionals. We present some of them here.