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Business Model

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Argentina: La Capital de Rosario consolidates its digital subscription model six months after its launching

"In November of last year, La Capital de Rosario joined the list of Argentine media that started to implement a subscription model in their websites. In an interview with Adepa, Vito Scaglione, the news outlet general manager, explains the details of this strategic change in their business model. After carrying out an exhaustive study of its […]

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Latin America registered higher traffic from social networks and an increase in mobile page views by the end of 2021

"According to the latest public data from Chartbeat, the real-time tool used by the main newspapers in the world, there was a contraction in the total percentage of page views coming from cell phones during the last quarter of 2021. [...] Latin America is the only region in the world where pages viewed from the […]

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El Tiempo de Colombia surpassed 100 thousand subscribers 14 months after launching its payment wall

"EL TIEMPO has reached an important milestone in its subscription model to surpass the threshold of 100,000 active digital subscribers, a great achievement which has placed it in first place within the news media by subscription in Colombia and third in Latin America, according to ranking by Grupo de Diarios de America, GDA. […] Thanks […]

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Membership Guide: Financing model for news outlets gets guide in Portuguese

"This Friday, July 16, Insper's Journalism and Communication Program launches the Portuguese version of the Membership Guide, in partnership with the Membership Puzzle Project. The guide has become a reference on how to work member programs in journalism, a model which focuses on building value and community to ensure the financial sustainability of news outlets. […]

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Final days at El Carabobeño: The story of the disappearance of print media in Venezuela

"In the last eight years, the print versions of 100 media have disappeared as a result of the shortage of newsprint in Venezuela and state regulations. This is the story of El Carabobeño, a newspaper that was printed for 83 years, and now only can be read digitally."   Read original article (in Spanish)

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Latin American newspapers bet on digital subscriptions

"Facing a major slump in printed newspaper sales and advertising revenue, Latin America's press is fighting for survival -- and increasingly betting on paid digital subscriptions as readers turn to the internet. The decline in advertising dollars has been exacerbated by the economic crisis caused by the coronavirus pandemic, as well as its impact on […]

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Salvadoran site El Faro starts new era with an office in Washington, D.C.

"José Luis Sanz, director of El Faro since mid-2014, left his position at the end of 2020 to open an office in Washington D.C., officially inaugurated on Jan. 20 with his coverage of the presidential change in the United States. [...] 'Having a presence in the United States and specifically in Washington is a historical […]