texas-moody

Innovation

KC logo

How publishers in Brazil are engaging new audiences with WhatsApp

"By using WhatsApp Correio is responding to a national trend: in 2019, one forecast proclaimed Brazil as the app’s second largest market after India with 99 million monthly active users. Other estimates put this estimated audience at 120 million. The trend goes beyond Brazil though. Research suggests WhatsApp is most frequently used by people in […]

KC logo

Argentine site Red/Acción doubles homepage traffic with curation, brevity and social network format

“[...] In April of this year, the site [Red/Acción] carried out an investigation on the habits of digital media consumption and found that, in addition to the oversupply of information, the lack of time on the part of readers to be properly informed was another of the main problems. To solve these challenges, the site set […]