“One newsroom response to the disruption of artificial intelligence in content generation is not technological but editorial. The Journalism and Technology Trends and Predictions 2026 report says that, in a world where generative systems can create and repackage information at scale, news outlets are redefining which content is worth producing.
According to the report, prepared by Nic Newman for the Reuters Institute for the Study of Journalism at the University of Oxford and based on a survey of 280 media executives in 51 countries, when asked how content should be refocused to compete in the artificial intelligence era, managers reported a shift toward material that is difficult for chatbots to replicate. Original investigations and on-the-ground reporting showed a net differential of plus 91 (more important versus less important), followed by contextual analysis and explanation at plus 82.”
