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Election results drive news website traffic in Brazil

By Isabela Fraga

During October, in the midst of municipal elections in Brazil, news websites in the country registered a five percent increase in page views compared on September. The jump in site traffic was reported in a report from Ibope in partnership with Nielsen, according to the website Uol.

According to the report, the total number of unique users visiting news websites grew 13 percent during the month, reaching 33.5 million people or 63 percent of the 53.2 million Internet users in Brazil in October. During the same month, the time each user spent on news websites rose to 47 minutes, 17 percent higher than the month before.

Analyst José Calazans, from Ibope Media, attributed the jump to high interest in the results of the elections in the country, which took place on Oct. 7. "Election results are still, in the long run, the greatest pull for users to visit Brazilian news websites," Calazans said on the Ibope website.

Note from the editor: This story was originally published by the Knight Center’s blog Journalism in the Americas, the predecessor of LatAm Journalism Review.

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