Google agrees on new rules with Brazilian newspapers

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  • December 21, 2010

By Maira Magro

Brazil’s National Newspaper Association (ANJ) and Google have established new rules for how Google displays and indexes Brazilian news content, O Globo reports. Now, users of Google News will only see one line of each listed story instead of three lines.

According to the ANJ, the new protocol – called A Platform on Google News – is intended to direct readers to original sources, namely the newspapers’ websites. The agreement will expire after six months, pending a study of how the rules affect readers’ actual behavior.

Currently, Folha de S. Paulo newspaper and the Uol internet portal are among the online media providers that do not allow their content to be shown on Google News and will not be affected by the agreement.

Note from the editor: This story was originally published by the Knight Center’s blog Journalism in the Americas, the predecessor of LatAm Journalism Review.