Aaron Parnas is an independent journalist, political commentator, strategist and attorney whose fast, accessible analysis of U.S. politics has reached millions across platforms. Known for breaking down complex legal and political developments in real time, Parnas has built a large digital audience by translating major news moments into clear, highly shareable explanations. The Parnas Perspective, his Substack publication, is the #1 bestseller in Substack’s News category.
Rather than treating Substack only as a newsletter tool, the workshop explores how it can function as a hub for your publishing ecosystem, connecting your reporting across social media, video and audio, while supporting a clearer editorial direction and stronger audience relationships.
Participants will learn a practical framework for growing an audience on Substack, including how to define a clear editorial identity that readers return to, how to convert casual readers into subscribers, and how to build more intentional engagement over time. The session also looks at how Substack can support a longer-term path from audience to community and, in some cases, lead to revenue.
The workshop includes examples, platform walkthroughs and space for discussion. A recording of the session and supporting materials will be available afterward for registered participants.
By the end of the session, participants will have a clearer understanding of how to define their editorial identity, grow and engage subscribers, and use Substack as part of a broader publishing strategy that supports long-term journalistic impact.
If you’re ready to start building a sustainable audience on Substack, secure your spot at journalismcourses.org.