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How digital native outlets are cultivating communities of supporters

The book “Brick by Brick” explains how digital native news outlets in Brazil and Colombia are fostering communities of financial supporters to sustain journalism. It’s an exercise in persistence and resilience.

In theory, the purpose of government advertising is to distribute information of public relevance to society.State advertising funds are meant to help governments communicate with the population about the services they provide and public policies they promote, according to the Inter-American Commission on Human Rights.  In practice, however, government advertising funds form a crucial pillar of financial sustainability for many media outlets across Latin America. Without regulations defining how these funds should be distributed or transparency that shows where the money goes, the resources become ripe for corruption. They are frequently used as tools for indirect censorship, punishing independent journalism. These are some conclusions from a study published last week by the Latin American Observatory of Media Regulation and Convergence with support from UNESCO. The study, called "Official Advertising, Media, and Freedom of Expression,” diagnoses existing regulations on official advertising in 11 countries in Latin America and the Caribbean and how they are implemented. Journalists, academics, and researchers from independent organizations in Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, El Salvador, Mexico, Panama, Peru, and Uruguay examined state advertising under the coordination of Uruguayan researcher Jimena Torres and guidance from Argentine researcher Santiago Marino. They sought to answer questions like: Are there specific laws regulating government advertising? Are there proactive mechanisms for disclosing these funds? Who is eligible to receive them? The diagnosis is quite negative. Few countries have adequate regulations, and when they do, they are not systematically enforced. In countries with smaller advertising markets, official advertising becomes critical for the sustainability of media outlets, and it is managed without transparency and with political bias. "Due to the absence of regulation and the logic behind its management, government advertising is administered from a friend-or-foe perspective, using very opaque criteria for its distribution," Santiago Marino, the chief researcher, told LatAm Journalism Review (LJR). "This, in turn, conditions both the operation and sustainability of media outlets." Funds without laws From the 11 countries studied, only Brazil, Mexico, and Peru have specific laws determining how government advertising funds should be allocated. But the mere existence of a regulation does not guarantee transparency, fairness, or that official advertising promotes pluralism in communication in any of these countries. Brazil's regulatory framework, from 2008, is the most praised in the study and is considered “sufficiently clear.” It distinguishes between institutional advertising and public-interest advertising, with clear limits on self-promotion by government officials and political parties. However, the allocation of funds is not made easily accessible, requiring more meticulous methods to verify. Additionally, the Brazilian law did not prevent the government of Jair Bolsonaro, in office from 2019 to 2022, from allocating funds to websites that publish false information. Furthermore, allocation criteria are strongly tied to audience size. “This parameter poses a problem for promoting pluralism by maintaining proportional transfers based on audience size, without investing in smaller, independent outlets,” the report says. In Mexico, the General Law on Social Communication, enacted in 2018 and amended in 2023, regulates the issue. However, according to the study, the law leaves room for arbitrary use of government advertising budgets because it does not establish clear rules and has not been effective.  In Peru, even with various laws in place, the lack of clear allocation criteria means public entities distribute resources at their discretion. “Independent media, which are mostly critical of incumbent governments, have to seek alternative funding sources, as their stance often makes them targets of resistance to being granted official advertising,” the study says. This vulnerability to political interests is the general rule among the countries studied. “In general, we struggled to find good practices,” Jimena Torres, the study’s coordinator, told LJR. “In many cases, we ended up saying, ‘there are no good practices in this country.’” In Argentina, there is partial regulation for the federal executive branch but not for other branches of government. The study finds significant discretion in allocation, which becomes apparent in funds invested by public companies and other entities not directly under the national government. Argentina also demonstrates “a distribution logic based on rewards and punishments to media outlets or groups according to their editorial stance.” As a result of this practice, several media companies have emerged in recent years, sustained almost exclusively by public funds, the study finds. In Colombia, there is no specific regulation. As a result, ”the multimillion-dollar contracts for government advertising are distributed virtually without adherence to their intended purpose. “For years, they have been repeatedly used to pressure editorial lines or promote certain narratives,” the study says. Marino considers the case of El Salvador, where President Nayib Bukele’s government takes authoritarian measures and persecutes journalists, particularly severe. “There is no regulation whatsoever to frame this activity within an informational pluralism approach,” the report says. “The government has implemented strategies to weaken the media ecosystem, including creating its own media outlets and redirecting official advertising funds to a state-run newspaper and an official news channel.” Geographic concentration Another recurring issue identified by the study is the concentration of resources in capitals and metropolitan areas, disadvantaging regional or local media outlets. “We live in media systems where news production and money are often concentrated in big cities,” said Jimena Torres. “For example, in my country, Uruguay, in a department called Cerro Largo, the main advertiser for local media is the municipality. This means there are often no news stories, or very few, that question what the municipality is doing.” The lack of advertising funds for non-commercial media is another problem, Marino said. Non-profit outlets are often excluded from government advertising, undermining their sustainability and reducing the diversity of voices. The study concludes with 15 recommendations. Among them is the need for “specific, clear, and unequivocal” laws to regulate the issue at all levels of government. The allocation of advertising should generally be through competitive processes, with direct contracts being the exception. Advertising must not serve as propaganda for political parties, and transparency must encompass all actors involved in the distribution of funds. Governments should also implement or promote audience measurement systems that include different types of media and use objective, reliable criteria. These measurements should incorporate data from small, community, and local media outlets to ensure their inclusion in allocating advertisements, avoiding their indirect exclusion. Finally, other public policies are necessary to support journalism, with resources that promote diversity and plurality in media, the study says. “For example, through public funds distributed transparently and non-discriminatorily, separate from government advertising expenditures,” the study concludes. “These resources must not be used to influence or condition the editorial line of these outlets.”

Latin American governments use state advertising to control the press, study finds

The analysis of public advertising in 11 countries across the region shows how governments misuse funds, rewarding loyalists and endangering independent news outlets.

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Five journalists reflect on health coverage in Latin America before, during and after the pandemic

The experiences of five prominent journalists in the region illustrate how health has gone from being a technical and sporadic topic in media to occupying a central spot in news coverage.

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Free online course on influencers and journalists starts with 8,000 participants from 149 countries. Registration is still open!

The Knight Center for Journalism in the Americas, in partnership with UNESCO, has been at the forefront of a year-long exploration into what the rise of influencers, or digital content creators, means for the news media industry.  

A group of journalism students interview a man in Mexico City. (Photo: Courtesy Taller de Periodismo UACM SLTZ)

College journalism workshop in Mexico City’s periphery trains students to spotlight stigmatized communities

In the workshop at the Autonomous University of Mexico City, students from the city’s peripheral boroughs get an opportunity to highlight their neighborhoods and interests, challenging stigma and filling a void left by major outlets.

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Black journalists from Latin America connect across borders to increase racial representation in media

The new Network of Afro-Latin Journalists aims to increase diversity in journalism across Latin America and the Caribbean. Its members are working to overcome language barriers to combat isolation and amplify Black voices.

Image of a man listening to the radio among trees in the Brazilian state of Acre

In Brazil’s Amazon, local radio stations are covering social and environmental issues and challenging powerful interests

A map by InfoAmazonia shows dozens of independent radio stations broadcasting from remote rainforest communities. Despite financial pressures, many confront agribusinesses while highlighting Indigenous and environmental rights.

Digging into Telegram: Investigative Techniques for Journalists

New online workshop to give journalists tools for effectively using Telegram for reporting

The online workshop is designed to help reporters navigate Telegram’s structure, locate critical information, and leverage third-party tools to enhance research and reporting. By the end, participants will be equipped with practical skills to gather information on Telegram.

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Nicaraguan regime tightens grip on free expression with new telecom law

Authorities in Nicaragua have already shut down, prosecuted or forced critical news outlets into exile. Under the new law, human rights advocates warn officials may access internet users’ locations, calls and browsing histories.

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Journalists tell stories of human trafficking and exploitation - the ‘elephant in the room’ in Latin America

Collusion by authorities, lack of official data and indifference from society make it difficult to cover human trafficking and exploitation, according to journalists who have investigated the topic in Colombia, Mexico and Paraguay.

Costa Rica passes landmark public information law to enshrine government transparency

The law, signed after more than 15 years of advocacy, establishes a framework for access to public information and penalties for officials who resist requests for information.

Black-and-white photo from inside Fort Copacabana, Rio de Janeiro, 1964, by Evandro Teixeira, capturing a tense scene with Brazil’s soon-to-be president and coup leader present.

Brazilian photojournalist Evandro Teixeira dies, leaving bold and creative legacy

His career, spanning more than 70 years, was marked by photos of the military dictatorship and important images of Brazilian cultural life.