Most Brazilian journalists use Twitter to spread news, new study shows

By Isabela Fraga

In 2011, 68 percent of Brazilian journalists used Twitter as their main tool for spreading news, according to a new digital journalism study from Oriella PR Network. The study, which aimed at understanding how the press worldwide is using digital technologies, interviewed about 500 journalists from 15 countries - 84 of those interviewed were Brazilian.

Blogs were listed as the second-most used tool among Brazilian journalists, 59 percent of whom used blogs for disseminating news, the study showed. However, the main source for journalists in search of news continues to be press releases, mentioned 32 percent of the time. Among social media, which are a challenge for journalists, Twitter was most used by the press (67 percent), followed by Facebook and blogs, which were tied at 57 percent.

About 24 percent of Brazilian journalists said they only publish content online.

Also, according to a study cited in the findings from Oriella PR Network, ZenithOptimedia, in 2013 revenues generated by advertising in digital media will surpass those from printed media. These results are consistent with previous findings from the Interacting Advertising Bureau that placed the Internet as the second-most preferred medium for advertising investments in Brazil, behind only television.

Note from the editor: This story was originally published by the Knight Center’s blog Journalism in the Americas, the predecessor of LatAm Journalism Review.