Newspaper circulation in Latin America expected to increase, study says

  • By Guest
  • August 17, 2010

By Maira Magro

Despite the global economic crisis and the migration of readers to the Internet, the circulation of printed newspapers in Latin America is projected to grow during the next five years, particularly in Brazil, Chile and Argentina, according to a Pricewaterhouse Coopers study, reported the newspaper La Nación.

According to the study, circulation in Brazil should grow 2.2 percent a year, and 1.4 percent in Argentina. Among reasons cited for the growth are the increase in the population aged 45 and older who are accustomed to reading the print versions of newspaper, and the low penetration of band width. However, Colombia is expected to see a .8 percent decline in circulation, and Venezuela a .2 percent decrease.

Another recent study about Brazil, Annual Media Data in Brazil 2010, conducted by the Media São Paulo group, projected a strong expansion in advertising during the past 10 years, reported O Estado de S. Paulo.

Note from the editor: This story was originally published by the Knight Center’s blog Journalism in the Americas, the predecessor of LatAm Journalism Review.

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